Barack Obama is just starting his second term. Anchorman 2 debuts. Twitter goes public. And the iPhone 5 is released. What do all of these events have in common? They all occurred the same year that we last had a price increase. It's just, time. It’s no secret that all kinds of things cost much more than they did when Edward Snowden first leaked classified intel. We’re sure you’ve felt it too.
Total inflation from 2013 to now is around 13%. On our end, we’re paying much more for cocoa beans, container shipping, packing tape, group health insurance, and the list goes on. We’ve absorbed all of those increases all along the way, only having raised our prices twice in the last 14 years we've been in business.
You'll notice that most of our bars cost $1-$1.50 more, while a handful of items haven't changed at all. Our bars are larger than most craft chocolate bars on the market, and we hope you'll agree that they remain a great value especially when considering the comparative price per gram. So while a few things are changing, here's what not changing:
- Our commitment to our farmer partners. We just completed our 2021 profit share with our farmer partners in Mababu, and to date have paid over $1.1m to smallholder farmers across the globe.
- Our dedication to continuing to set the standard for direct trade practices & advocacy in our industry.
- Our transparency (our 2021 report is forthcoming!).
We appreciate that this is a big announcement and we welcome your feedback, questions or concerns.
Feel free to contact us directly at firstname.lastname@example.org
Yours In Chocolate,
Shawn Askinosie & Lawren Askinosie